Artist Rollout
PLAN · PROMOTE · RELEASE
Create your account
So we can check in and keep your rollouts saved.
or use your email
Your first rollout
Give the release its history. Everything after the type is optional.
What are you releasing?
Solo or feature?
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You can add these people to your team later.
How long will you promote it?
Be realistic. The plan works around your life.
How many posts this release?
Count your main posts, the ones worth putting money behind. We'll spread them across your {{freq}} days.
SUGGESTED FOR YOU
{{sugCount}} posts
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Up to {{freq}} posts in {{freq}} days. One a day max.
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How should we talk to you?
Every reminder and check-in uses this voice. Change it anytime.
What stage are you in?
For the song you're rolling out next.
You're in
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What will this release cost?
Pre is making it. Post is promoting it. Rough numbers are fine.
PRE · MAKING IT
POST · PROMOTING IT
Total release budget{{totalLabel}}
Crop your cover artSquare, like an album
Drag to move. Slide to zoom.
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Setback Log
Pushing something back? Say why. Over time you'll see what's really holding you back.
What's the reason?
Pick a reason and a date to continue.
Your pattern
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{{e.reason}}Logged {{e.date}}Back on track {{e.back}}
Private by default. Only team members you give "Setback history" access can see this.
Tuesday, Nov 3
Today
{{toneUpper}} · {{greetingUpper}}
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Hold off on posting
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Today's task
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Coming up
Plan
Build your plan
We suggest the dates. You make the final call.
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Deadlines for what's left
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Complete
Pre-release is all done. Your plan goes straight to posting.
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Content to film
x2 or more means one shoot, different scenes. Same part of the song with a new outfit, location, or angle.
Hold off on posting
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{{monthLabel}}{{countLabel}}
SMTWTFS
Tease
Release
Keep it alive
Posted
Urgent
Coming up
Pushed back
Holiday
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Length
No main post this day. Your updates page can keep the stories going.
OPENS NOV 27 · ONE WEEK AFTER RELEASE
How did it do?
Add your streams and new followers, and pick your best posts. Your next rollout gets smarter from it.
Streams
[ — ]
New followers
[ — ]
Budget
PRE · MAKING IT
POST · YOUR AD PLAN
Tip: {{budgetTip}}
Resources
Everything that helps your career, in one place.
HOW-TO GUIDES
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Want it done for you?
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COMING SOON
Split sheets you can sign right in the app, plus lessons for independent artists.
You
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{{planSummary}}
Your journey
Profile settings
I am a
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Appearance
Preferred tone
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Team
Their role
What can they see?
They get an email, download the app, accept, and see only what you checked.
My Rollouts
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Same setup for any song or any artist. Tap a rollout to switch to it.
PAST
{{r.title}}
{{r.released}}
{{r.duration}}
start to release
{{r.posts}}
posts
{{r.spent}}
spent
{{r.notes}}
Add a past rollout
This is your history, not a grade.